Txhawb Tsa Ntawm Cov NVC Mus Rau Ib Feem Tshwm Sim Tsim Ib Qhov Kev Lag Luam Teeb Tsa

Txhawb txoj kev rov qab los ntawm NVC rau A shares los tsim teeb pom kev lag luam

Dehao Runda tsis ntev los no tshaj tawm hais tias lub tuam txhab npaj ib lub koom ua ke thiab nrhiav tau ntawm NVC qhov kev lag luam thiab lwm cov tuam txhab nyob hauv Suav teb, uas yog muab cov khoom muaj nqis loj dua. Raws li cov ntaub ntawv, lub hom phiaj ntawm qhov khoom vaj khoom tsev no rov qab yog NVC, qhov cuab tam ntawm NVC Lighting Holdings. Tus lag luam yuav tsum raug nqi 4 billion.

Raws li daim ntawv tshaj tawm, NVC yog tam sim no nyob rau hauv thawj-theem-ib-theem nyob rau hauv cov nqe lus ntawm hom cawv, muag raws thiab ntau lawm. Nws muaj 34 chaw zov me nyuam cov chaw zov me nyuam (provincial exclusive distributors) nyob rau hauv Suav teb, thiab muab faib los ntawm cov neeg muag khoom hauv cheeb tsam thiab lawv cov neeg muag khoom hauv sub. Muaj ntau tshaj li 4,000 lub khw muag khoom, cov kev pabcuam hauv tsoom fwv hauv lub xeev yog tshaj 90%, lub nroog qhov kev tiv thaiv hauv nroog muaj ntau tshaj 85%, thiab lub nroog cov nroog los yog lub nroog theem kev them nqi ntau tshaj 60%.

"Ntxiv rau kev tsaug zog rau 7 xuab moos, pib ua haujlwm txhua hnub, qee zaum muaj ib lub sijhawm ntawm kev ua si, tsuas yog golf hlub vim hais tias ntawm wasting lub sij hawm raug tso tseg." Wang Donglei qhia cov reporters txog nws cov sij hawm txhua hnub.

Tam sim no, NVC Teeb pom zoo tau dhau lub sij hawm rov qab, thiab kev koom ua ke nrog Dehao Runda tab tom npaj mus rau tom ntej. Wang Donglei vam tias LED chips, ntim tshuab thiab cov khoom ntawm Dehao Runda yuav txuas nrog lub downstream raws ntawm NVC los txhim kho cov hauj lwm zoo ntawm kev lag luam. , dhau los ua ib qho kev lag luam tseem ceeb txhua yam teeb pom kev lag luam.

Ntxiv rau qhov nti chip

Nyob rau hauv xyoo tsis ntev los, lub thoob ntiaj teb teeb pom kev zoo Giants muaj successively rho los ntawm lub lag luam. Philips divested nws cov teeb pom kev zoo cais, thiab OSRAM thiab GE rov ua qhov qub txav, thiab tseem divested muag ntawm teeb pom kev zoo.

Wang Donglei ntseeg hais tias lub teeb pom kev zoo technology hauv Suav teb, Dehao Runda tuav cov kev pib ua haujlwm. Dehao Runda tau ntsib kev lag luam tshiab xws li plasma roj teeb thiab hnub ci zog thiab LED semiconductors, thiab nrhiav tau lub sijhawm los hla ciam teb los ntawm cov khoom siv me me, Wang Donglei tau hais tias: Yog li ntawd, cov neeg ua hauj lwm tau txais kev lag luam thiab cov neeg ua hauj lwm rau cov neeg ua hauj lwm, thiab cov neeg ua hauj lwm tau txais kev pab cuam.

Txawm li cas los xij, txoj kev lag luam hauv tsev loj thiab cov kev pab cuam sai sai ua rau kev lag luam Red Sea. Lub tuam txhab LED kev lag luam yog overcapacity thiab cov nqe dav dav dav twb qis dua. Yuav kom ua rau txoj kev lag luam dua, Dehao Runda nqis peev pab rau txoj kev loj hlob ntawm cov nplej siab ua haujlwm hauv lub sijhawm. Nyob rau hauv Lub Rau Hli 2014, Dehao Runda tso tawm cov "Sirius" tshiab tshiab LED xiav ntxeev nti thiab "North Star" CSPLED dawb flip chip khoom.

Lub tswvyim LED ntxig nti tau pib thaum ntxov xyoo 2012, tab sis tau muab tso rau vim tsis muaj kev lag luam thiab kev siv tshuab. Niaj hnub no, ntxeev nti tau raug suav hais tias yog qhov tseeb kev coj ua ntawm LED.

"Thaum watts ntawm lumens tsis yog qhov tseem ceeb tshaj plaws, vim yog tus nqi ntawm kev tsav tsheb, lub zog tsav tsheb yog qhov tseem ceeb, uas yog vim li cas hnub no peb tsuas pom tias qhov ntxeev-Chip feem ntau yuav yog ib qho kev sib tshuam ua lag luam. , Tuam Tshoj tus Nyob rau hauv cov lag luam nyob deb nroog, cov lag luam hauv lub nroog, siv cov ntxiab-chips ntawm lub zeem muag loj, zoo li tus nqi ntim zoo tshaj plaws, coj mus siv tag nrho cov khib nyiab hauv kev teeb pom kev zoo. "

Wang Donglei piav qhia tias qhov kub kub tshaj plaws yog Mini LEDs thiab Micro LEDs. Raws li kev teeb pom kev pom thiab cov cim txuas ntxiv mus rau lwm tiam, Mini LEDs thiab Micro LEDs yog cov chip-chips tsis yog pre-loaded chips, thiaj li tig-chip yog lub neej yav tom ntej.

Tam sim no, qhov kev lag luam muaj kev ruaj ntseg tau zoo me ntsis, tab sis tseem tsis muaj cov qauv kev lag luam hauv kev lag luam. Lub voj voog parameter hloov tshiab tau hloov mus rau rau lub hli. "Flip-chips yog me ntsis zoo, thiab Dehao's chips yog ua domestic kev lag luam qauv," said Wang Donglei.

Txoj kev lag luam yog ib qho nyuaj thiab cov txiaj ntsim yog qhov me. Nyob rau hauv sib piv, tus nqi ntawm Tangjiawan nyob rau hauv Zhuhai, nyob qhov twg lub hauv paus ntawm Dehao Runda nyob, tau risen tag nrho txoj kev. Nyob rau hauv lub xyoo thaum Dehao Runda independently tsim chips, tus nqi nruab nrab ntawm Tangjiawan lub tsev nkag lub koob thib 3 era los ntawm tsawg tshaj li 10,000 yuan. Nws yog yuav luag qhov kev pom zoo ntawm kev lag luam uas kev lag luam tsis yeej av, tab sis Wang Donglei yeej tsis xav txog kev koom tes hauv kev ua lag luam hauv tsev thiab tau tsom rau kev tsim.

"Yog ntev li ib tug neeg muaj ib hmos, lawv xav tau lub teeb, qhov kev lag luam no yeej tsis ua rau cov kab." Wang Donglei hais lus sai. "Lub hom phiaj zoo ib yam li NVC yog tam sim no ib qho chaw lag luam zoo dua, thiab lub khw tseem ceeb rau cov tub ntxhais lub npe."

Wang Donglei qhia cov tub xov xwm hais tias tam sim no, Dehao Runda tus LED tig lub lag luam tshuab qib thib ob nyob hauv lub ntiaj teb, thiab nws cov khoom muaj peev xwm nce mus txog peb qhov chaw. Nrog ceev nrooj ntawm lub tuam txhab cov peev txheej ntxiv, nws yuav tsum tshem tawm lub peev xwm bottleneck ntawm lub tuam txhab LED ntxeev nti, txhim kho cov qauv ntawm cov khoom ntim, thiab txhim kho lub tuam txhab ntau ntau cov kev qhia.

Nyob rau hauv ob peb xyoo dhau los, Wang Donglei maj mam tawm sab nraud ntawm txoj kev tshawb fawb. "Kuv tsis tuaj yeem xaiv hnub no, kuv tus thawj tswj hwm tau hais tias kuv mus tsis tau rau qhov chaw kuaj ntshav txhua txhua hnub, kuv yuav tsum nrog tus neeg tuav ntaub ntawv thiab tus thawj tswj hwm. Tsis muaj qhov yuav tsum tau saib xyuas txog cov ntsiab lus tseem ceeb, tab sis kom saib cov ntsiab lus ntawm tag nrho kev lag luam kom muaj txiaj ntsim shareholder tus nqi. "

Ntaus NVC rov qab mus rau A

Wang Donglei ntseeg hais tias tus nqi ntawm NVC teeb pom nyob rau hauv Hong Kong Tshuag Kev Tshaj Lij rau 8 xyoo tau raug txo qis qis ntev. Tam sim no, tus nqi ntawm NVC tus nqi tsuas yog nyob rau thaum 2 billion Hong Kong dollars, tus nqi-khwv nyiaj piv yog 6-8 zaug, thiab tib daim ntawv cog lus ntawm A-qhia tawm lub tuam txhab Opto Teeb P / E ratio ze rau 40 zaug.

"NVC Teeb pom kev zoo yog ib qho haujlwm ntawm Dehao Runda. Qhov kev ntsuam xyuas tam sim no tseem tsawg. Nws yog ib qho tseem ceeb thiab kev pov tseg rau cov tub ua lag luam ntawm A-shares. Peb xav muab cov khoom vaj khoom tsev no faib ua ke thiab khaws kuv li. Cov xwm txheej ntawm lub tuam txhab teev nyob rau hauv Hong Kong, "said Deng Fei, tus thawj tswj hwm thiab tus thawj coj ntawm Dehao Runda.

Dehao Runda tshaj tawm hais tias nyob rau hauv 2016 thiab 2017, net profit ntawm lub cuab tam pib, NVC yog 228 lab yuan thiab 340 million yuan feem. Raws li kev kwv yees, NVC cia siab tias yuav tau txiav tawm cov nyiaj nce thiab poob ntawm xyoo 2018 mus txog 2021. Cov nyiaj tau los yog 370 million yuan, 450 million yuan, 550 million yuan, thiab 600 lab yuan. Tom qab ua tiav ntawm qhov kev hloov no, Dehao Runda yuav ua rau lub tuam txhab teeb pom kev lag luam hauv Suav teb, thiab nws cov khoom vaj khoom tsev, nplai ntawm kev lag luam thiab profitability yuav zoo heev.

Dehao Runda tab tom ua lag luam thiab nruab nrab, thiab NVC Teeb pom kev zoo ua hauv qab. Qhov no yog txoj kev npaj rau DHL Runda tuaj koom rau hauv NVC hauv xyoo 2012. Raws li Wang Donglei txoj kev npaj, nyob hauv cov ntsiab lus ntawm cov kev hloov hauv LED, ob lub tuam txhab muaj peev xwm ua kom zoo dua lwm tus qhov ua tau zoo thiab ua kom muaj kev ua haujlwm.

Qhov tseeb kuj muaj pov thawj tias Dehao Runda tus nqi tswj thiab kev ua haujlwm zoo heev. Tom qab Dehao lub noob tau muab coj los rau NVC, tag nrho cov nyiaj tau paj ntawm NVC teeb khoom nce ntawm 23.4% thiab 26.8% rau 28,9% los ntawm 2015 mus rau 2017. Txawm li cas los, NVC innovation yog tseem deb ntawm cov niaj hnub tswj enterprise. Tos rau Wang Donglei tsis tsuas yog lub neej ua lag luam ntawm NVC, tab sis kuj yog kev txua dua ntawm kev pom zoo.

Kev sib tham txog kev vam meej ntawm kev sib koom ua ke, Wang Donglei zoo li: "Kev ceev ntawm kev koom ua ke tsis qeeb, nws tsis tau txog peb qhov kev xav tau, thiab nws qis dua qhov kev cia siab ua lag luam. Muaj ntau yam rau NVC nws tus kheej, thiab muaj kuj tsis tshua ruaj ntseg Suav lag luam nyob rau hauv lub xyoo tsis ntev los no. "Vim li cas, thiab lwm yam. Nws ntseeg hais tias lub hauv paus ntawm kev lag luam ntawm ob lub tuam txhab muaj ntau cov khoom hauv lub sijhawm.

NVC hom thiab cov channel kuj tseem ua tau zoo zuj zus. Tam sim no, NVC muaj 4,200 khw muag khoom hauv lub khw. Hauv xyoo 2016, qhov no yog 3,800. Nyob rau hauv kev lag luam downward, txoj haujlwm NVC rov qab tuaj yeem hais tias yog luv luv.

Tsis tas li ntawd, NVC tau tsim kho lub tsev teeb pom kev zoo dua tshiab xws li Beckley thiab Leeds Castle. "Peb xav siv cov khoom tshiab thiab cov cuab yeej los coj cov neeg tau txais kev pom zoo, kev sib txuas zoo ntawm kev siv tshuab thiab kos duab rau NVC cov khoom." Qhov no yog qhov zoo li Apple, qhib lub sijhawm tshiab ntawm IT khoom. Wang Donglei hais.

Hauv kev koom tes nrog Tmall Elf, NVC npaj yuav los ua tus nkag rau lub tsev ntse. Tam sim no, txoj kev tshawb fawb ntawm ntu no tsuas yog pom zoo los ntawm NVC Shenzhen Research Institute. Cov kauj ruam tom ntej rau pawg thawj coj ntawm NVC yog los tsim kom muaj ib lub tuam tsev tshiab cov khoom siv hluav taws xob. Lub tuam txhab ua lag luam ceev ceev tau coj lub hauv paus rau lub NVC lub hom phiaj.

Wang Donglei vam tias yuav tsim ib lub tuam txhab muaj kev cuam tshuam hauv lub ntiaj teb. "Txij thaum pib ntawm peb txoj kev lag luam, peb tau npaj ntau lub tswv yim, thiab peb tseem niaj hnub hais kom peb lub hom phiaj yog qhov ruaj, qhov no yog qhov thib peb hauv lub ntiaj teb."